The world of weddings has been turned upside-down by the coronavirus pandemic, leading to postponements aplenty. However, established wedding suppliers like Dressini are adopting a positive and pragmatic approach, as LifetimesMAG found out…
Q: Tell us about what you offer…
“We are a long-established Mother of the Bride supplier based in the beautiful market town of Market Bosworth. We have been in existence for 50 years and absolutely love the wedding industry.”
Q: Why do you love what you do?
“There’s no better feeling than helping to dress a lady for her daughter’s special day, whether it’s a size 8 lady who ‘just doesn’t normally wear a dress’ or a size 28 lady who we’ve made ‘feel fabulous beyond her wildest dreams’.
“Giving ladies the confidence to feel fabulous and look stunning is a tremendous boost to job satisfaction and goes a long way to a maintaining a happy workforce, which in turn shows through in our customer feedback.”
Q: What are your thoughts about this challenging time for the industry?
“We here at Dressini feel that the wedding seasons have now flipped for 2020. This is generally our peak season, but we think the surge will come in three to four months’ time. Anyone happy to buy in advance of the rush will be well advised to do so, under careful conditions of course.
“We are yet to receive confirmation of the supply chain for our next season’s deliveries, but last-minute shopping should be avoided where possible. Choice could become more limited because Mother of the Bride suppliers can only sell what they have on their rails, unlike brides ordering from samples.”
Q: Is there anything else you would like to say?
“These are challenging times. Thankfully we are well positioned to cope with the turbulent times ahead.
“I wish everyone success and good health and I hope brides and their families stay focused on what a wedding is truly all about and enjoy the celebration in whatever form it takes, on whatever date it is.”
Q: How can people find out more?
LifetimesMAG would like to thank Denise and the team at Dressini for their time.